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Privacy Policy


Last Updated: 10/09/23

This Privacy Policy describes how PedsMarket, LLC (“we”, “us,” “our,” or the “Company”) collects, uses and discloses information about individuals who use our website (, applications, services, tools and features to provide the PEDSMRKT™ (collectively, the “Services”). The Services offer an online venue that connects pediatric healthcare providers and other sellers selling products and services for pediatric healthcare applications to qualified pediatric healthcare providers and to collaborate and communicate with each other and such healthcare providers regarding the same. In addition, the Services may display marketing materials from partners who offer services but are not selling pediatric healthcare applications. For the purposes of this Privacy Policy, “you” and “your” means anyone who use the Services, as well as any other individuals, including website visitors, whose information we have collected pursuant to this Privacy Policy. 

Please read this Privacy Policy carefully.  By using, accessing, or downloading any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.  If you do not agree to this Privacy Policy, please do not use, access or download any of the Services.


We may modify this Privacy Policy from time to time in which case we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes to the way in which we use information we collect, we will use reasonable efforts to notify you (such as by emailing you at the last email address you provided us, by posting notice of such changes on the Services, or by other means consistent with applicable law) and will take additional steps as required by applicable law.  If you do not agree to any updates to this Privacy Policy, please do not access or continue to use the Services.


When you access or use the Services, we collect certain categories of information about you from a variety of sources.

Information We Collect Directly from You

Some features of the Services may require or enable you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Information that you directly submit through our Services may include:

  • Basic identification details (e.g., name, address, phone number, email, institution, role, areas of interest and National Provider Identifier). We collect basic identification details to validate that you are a healthcare provider or are with a healthcare institution, validate if you are a member of the International Society of Pediatric Innovation, communicate with you, provide you with products and services and market to you.
  • Account information (e.g., username, password, security questions). We collect account information to maintain and secure your account with us. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Payment information (e.g., bank account number, credit or debit card information, billing address). We collect payment information to process your payment in order to provide you with products or services you have requested and, for sellers, to issue you payments.
  • For sellers, tax identification number (e.g. a business tax identification number or a taxpayer identification number). We collect tax identification numbers from sellers in order to issue payments and provide the Services.
  • Applicant details (e.g., information included in your resume or CV, references, job history). We collect applicant details to evaluate your candidacy and process your application for employment.
  • Any other information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect Automatically

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies and web beacons (“Tracking Technologies”). Usage Data may include:

  • Device information (e.g., unique device identifier, device type, IP address, operating system)
  • Browser information (e.g., browser type)
  • Location information (e.g., approximate/precise geolocation)
  • Other information regarding your interaction with the Services (e.g., log data, date and time stamps, clickstream data, ad impressions

We use Usage Data to tailor features and content to you, market to you, run analytics and better understand user interaction with the Services. For more information on how we use Tracking Technologies and your choices, see our Cookies Policy

Information We Obtain from Third Parties

Finally, we obtain information about you from third parties. Such information includes:

  • Information we collect by going directly to third parties, such as:
    • Consumer marketing databases or other data enrichment companies, such as LinkedIn. We use this information to better customize advertising and marketing to you.
  • Information that you choose to share with us through third parties, such as:
    • When you choose to link any social media platforms to your account, such as Facebook or Twitter.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

In addition to the foregoing, we may use any of the above information to provide the Services, comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

How We Use Your Information

The ways in which we may use your information include the following:

To provide you with the Services and other services you request.

  • To communicate with you and send you details or updates about features of the Services or changes to our policies.
  • To create anonymized and aggregated data sets that may be used for a variety of functions, including research, internal analysis, analytics, and other functions.
  • To personalize content and experiences.
  • To detect, investigate and prevent activities that may violate our policies or be illegal.
  • To optimize or improve the content, services, and features of the Services.
  • To monitor and analyze the Services usage and trends and otherwise measure the effectiveness of the Services.
  • To comply with our requirements under applicable law.
  • To send you offers and promotions for our other products and services.



Most browsers accept cookies automatically, but you may be able to control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including certain features and general functionality, to work incorrectly. For more information, please refer to our Cookie Policy 

To opt out of tracking by Google Analytics, click here.

Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or other mechanism for exercising your choice regarding the collection of your information when you visit various websites.  Like many websites, our website is not designed to respond to such signals, and we do not use or disclose your information in any way that would legally require us to recognize opt-out preference signals. To learn more about “do not track” signals, you can visit


In certain circumstances, we may disclose your information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With our affiliates or otherwise within our corporate group
  • With vendors or other service providers (e.g., payment processors, data analytics vendors, cloud storage providers, fulfillment partners, IT service management vendors, email marketing services vendors, security vendors)
  • With third parties for marketing purposes
  • When you request us to share certain information with third parties, such as through your use of social media widgets or login integrations
  • In connection with or anticipation of an asset sale, merger, bankruptcy, or other business transaction
  • To comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries
  • To enforce any applicable terms of service and ensure the safety and security of the Company and/or its users
  • With professional advisors, such as auditors, law firms, or accounting firms

To the extent required under applicable law, we will obtain your consent prior to sharing your personal information.

The Services also host a review and rating platform on which you may be able to post or upload content. The purpose of these features is to ensure that buyers on the Services better understand the ratings of sellers and products prior to purchase. Through your participation, you may submit comments, messages, and photos (“User-Generated Content” or “UGC”). We or others may store, display, reproduce, publish, or otherwise use UGC, and may or may not attribute it to you. Others may also have access to UGC and may have the ability to share it with third parties. If you choose to submit UGC to any public area of the Services, your UGC will be considered “public” and will be accessible by anyone, including the Company.
Please note that we do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.  We are not responsible for the privacy or security of any information that you make publicly available on the features permitting creation of UGC or what others do with information you share with them on such platforms.  We are not responsible for the accuracy, use or misuse of any UGC that you disclose or receive from third parties through the forums or email lists.

Certain features of the Services permit you to initiate interactions between the Services and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to click and access our pages on certain third-party platforms, such as Facebook and Twitter, and from there to “like” or “share” our content on those platforms. Use of Social Features may entail a third party’s collection and/or use of your data. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both the Company and the third party may have access to information about you and your use of both the Services and the third-party service. For more information on third-party services and platforms, see the section below, Third Party Websites and Links.


We may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms (such as Facebook or Twitter) may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.


Children under the age of 13 are not permitted to use the Services, and we do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us using the below information to request that it be deleted.

We use third-party services for payment processing (e.g., payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their privacy policy. These payment processors adhere to the Payment Card Industry Data Security Standards (PCI DSS) as managed by the Payment Card Industry Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI DSS requirements help ensure the secure handling of payment information.


Please be aware that, despite our reasonable efforts to protect your information, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the Services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property or products.


California Civil Code Section 1798.83 permits users who are California residents to request and obtain from us information about their personally identifiable information we disclosed to third parties for direct marketing purposes in the preceding calendar year (if any). If you are a California resident and would like to make such a request, please submit your request in writing to

Any California residents under the age of eighteen (18) who have registered to use the Services and who have posted content or information on the Services can request that such information be removed from the Services by contacting us at the e-mail or address set forth in the section below, How to Contact Us. Such request must state that they personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the California resident cannot be individually identified. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished the post, and archived copies of it may be stored by search engines and other parties that we do not control.

Should you have any questions about our privacy practices or this Privacy Policy, please email us at or contact us at PedsMarket, LLC, c/o Children’s Mercy, Kansas City, 2401 Gillham Road, Kansas City, MO 64108 Attn: Center for Pediatric Innovation.